Comic-Con Marketing: Experience a “Experiences”

Photo by Kendall Whitehouse Every July, San Diego Comic-Con attracts thousands fans of comic books and scholarship novella and anticipation movies, TV shows, video games and literature. It also brings party pleasantness marketers anticipating to bond with fans to furnish a subsequent mega-hit. Kendall Whitehouse, Knowledge@Wharton’s record and media editor, recently returned from Comic-Con where […]