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6 Key Marketing Do’s and Don’ts For Your Startup

Image via UniversalWeather.com Marketing is everything these days. You can have the best technology, but if customers don’t know you exist, or they don’t know how your technology solves a real problem...

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Man of Steel marketing campaign seeks to align Superman with Jesus

Watch the trailer for Watchmen director Zack Snyder’s Superman origins story Link to video: Man of Steel: watch the trailer for the new Superman film Hollywood studio Warner Bros is targeting Christian...

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AMA supports ban on marketing energy drinks to kids

The American Medical Association on Tuesday said it would support a ban on the marketing of energy drinks to children under 18, saying the high-caffeine beverages could cause heart problems and other...

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Fun and Michael Buble party with marketing pros

Michael Buble entertains a crowd of marketing and media executives at a Clear Channel and MediaLink event at the swanky Hotel du Cap in France(Photo: Didier Baverel) ANTIBES, France — Crooner Michael...

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Films made in 3D are a marketing gimmick, says director Alan Parker

Sir Alan Parker has dismissed 3D films as a marketing gimmick and said he is unlikely to direct any more movies – but would consider working in TV, where “the very best work is being done”. Parker said...

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Warner Bros. Is a ‘Man of Steel’ Marketing Machine

You can buy Clark Kent glasses from Warby Parker. You can eat the same hamburger he (or rather, Superman) does from Carl’s Jr. and Hardee’s, drive a Dodge Ram truck as fast as he flies, and you can...

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Coke’s marketing chief rejects calls for tax on sugary drinks

“If you are sitting on your ass all day then have a Diet Coke.” Coca-Cola’s top marketer did not mince his words on Friday as he rebuffed calls for a levy on sugary drinks in the UK. Joseph Tripodi,...

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HTC signs Robert Downey Jr. to a $12-million marketing deal

Hoping Hollywood star power will help sell smartphones, HTC has reportedly signed actor Robert Downey Jr. to a two-year, $12-million deal. The “Iron Man” and “Avengers” star will be at the forefront of...

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‘Tactical Marketing Decision’ Means It’s Just Dragon Age: Inquisition

What was Dragon Age III: Inquisition has now got rid of the eye-eye-eye. Losing el numero three-o may seem like a minor thing, but to Electronic Arts, it was a “tactical marketing decision.” Frank...

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Traditional vs online marketing

One of the most challenging areas for authors is book marketing, both traditional and online. Writers or authors do what they do best – they write – so asking them to take part or carry out any...

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Staten Island new business: Ivy Branding and Marketing Group

STATEN ISLAND, N.Y. — After working for eight years in the corporate world of advertising, marketing and branding, Christine Fiorenza wanted to help local merchants make a name for themselves in the...

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BuzzFeed Says New ‘Flight Mode’ Campaign Shows ‘The Consumerization Of …

BuzzFeed always seems to be the first online publication that comes up when people want to talk about smart, creative approaches to “native” advertising, so here’s a cool example of what the site is...

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My View: Experiential marketing engages consumers

At the crossroads of integrated marketing and personalized tactics is experiential marketing; the efforts of connecting a consumer to a brand by allowing them to participate in an actual experience. At...

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How to Build Your Search Marketing Agency for the Future

Digital marketing services are growing. As more companies enter the digital age and look to generate demand for their products and services online, the need for digital marketing services is growing...

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Delta, Virgin Atlantic to start joint marketing

Delta Air Lines (DAL) and Virgin Atlantic will market each other’s flights, now that Delta has completed a deal for a 49-percent ownership stake in the British airline, the airlines announced Monday....

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Ulta cosmetics selects marketing expert as new CEO

Ulta Salon, Cosmetics Fragrance Inc. has hired a branding and marketing veteran to be its next CEO, the Bolingbrook-based company announced Monday. The fast-growing beauty superstore named Mary Dillon,...

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Top 5 content marketing tips for techies

Tickets On Sale Now Content marketing is all the rage, but implementing it can be intimidating for developers, or indeed anyone whose job title does not include the word “marketing.” So when we ran...

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Action Sports: New marketing twists for X Games

IRWINDALE — There will be a revitalized atmosphere when the X Games return to Southern California in 36 days. Beginning Aug. 1, the ESPN-owned action sports extravaganza will conclude its Southern...

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GM’s Opel Names Mueller of Henkel to Oversee Marketing

General Motor Co. (GM)’s Opel division appointed Tina Mueller, a former executive at German soapmaker Henkel AG, to run the auto brand’s marketing as the European carmaker works to sustain sales amid...

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Bitcoin Black Market Competition Heats Up, With Pro Marketing And Millions At …

When the online drug sales site Silk Road first appeared in 2011, the idea of anonymously buying any drug imaginable from the Internet seemed like cyberpunk fiction. Watch the cheery video ad for the...

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